Comparison and my biggest tool

This chapter specifically intrigued me because in my ethnographical study, my biggest tool is using comparative methods, and observing differing views within the same group. It is so important to retain a wealth of information so that you can make the most accurate predictions and hypothesis. Every social group is made up of individuals who all have different opinions and views of their social group. The beauty of retaining information from individual is that you, as the researcher, are able to compare different personal feelings within a group.